Over the last thirty years, Scotland has become one of the most transformed economies in Europe. Sectors such as Finance, Biotechnology, Electronics, Energy, Creative Industries and Education now dominate a modern and diverse economy. Traditional images of Scotland, such as bagpipes, tartan, Burns and whisky all make up the proud backdrop, but they have now been joined by a new, modern image of Scotland – of a nation driving forwards into the 21st century with a thriving economy, welcoming cities and vibrant culture.

Scotsin is keen to highlight the best of Scottish heritage and tradition, alongside illuminating images of modern Scots and Scotland. Our bright future must be a “distinct buzz and distinguished blend” – “the Scotsin hogmanay effect” – a celebration of the auld year(s) and a clear vision of the new.

Not enough people know about this modern Scotland or fully appreciate its potential. We want to put that right – with your help! By reaching out to our extended family and friends around the world (Scots, our clubs and societies, businesses, networks, organisations, charities etc) and showing them this contemporary image of Scotland, expertly blended with tradition, we hope to strengthen existing relationships and forge new cultural, educational and business links worldwide. This is essential if we are to establish Scotland as one of the world’s most successful small nations.