Background
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SCOTSIN - BACKGROUND
> SCOTSIN, began in October 2001, as Scots In London, when Founder
and Promoter, Eddie Tait, was recruited by his school Former Pupils
club in London to recruit new and younger members.
> SCOTSIN, began with informal drinks between 16 Former Pupils of
two Edinburgh Schools clubs in London (The Royal High School and
Stewarts Melville).
> SCOTSIN became a regular quarterly drinks meet-up and grew
quarter-on-quarter to encompass other Scottish Schools, followed by the
inclusion of Scottish Universities, Charities, Clubs and Societies,
and Scottish Individuals.
> SCOTSIN quickly identified that other Scottish clubs and societies were having similar issues.
> SCOTSIN acknowledged that Scots had integrated so well into
London life that there was no central Scottish community, unlike many
other nationalities - Irish, Poles, Africans etc.
> SCOTSIN decided that it was best to recruit new members by
bringing people together in relaxed, collaborative, unantimidating
arenas and meet up over a few drinks.
> SCOTSIN has quickly
established itself at the centre hub of the Scottish community diaspora
in London.
> SCOTSIN play a key role in connecting and promoting
400,000 first and second generation Scots in London, equivalent in size
to Scotland's third largest city - a major global Scottish network and city of influence.
"For hundreds of years, Scots have been lured by the bright lights of London. A fledging organisation, Scots In London, has now planted a Saltire firmly in the heart of England’s capital. Founder, Edinburgh-born, Eddie Tait explains the work of SIL.” Daily Record, St Andrew’s Day Edition, November 30th
SCOTSIN - CREATING A CENTRAL FOCUS FOR SCOTS
> SCOTSIN was created "for Scots, by Scots".
> SCOTSIN evolved between 2003 and 2006 into an organisation
focussed on helping various Scottish organisations get their news out
to the community.
> SCOTSIN promote and raise awareness of key Scottish
activities and events via improved communication through widely
distributed email newsletters.
> SCOTSIN has grown from strength to strength.
> SCOTSIN now acts as a centrepiece or hub and fills the gaps
for Scottish individuals and organisations by creating a central
Scottish portal or umbrella.
> SCOTSIN complements existing niche Scottish individuals,
businesses, clubs and societies, and charities etc, by bringing
together their
messages under one social, business and cultural umbrella to create the
ultimate Scottish network.
> SCOTSIN has grown very fast since 2005 - 5,000+ mailing list
members joined 2005-7 of all ages and backgrounds, with many
influential Scots, from a base of around 400 at the end of 2004.
> SCOTSIN was approached by Scotch Whisky giants Whyte and Mackay
to become lead sponsor. We were delighted to accept their very kind
offer. A big thank you to Whyte and Mackay, their then Chief Executive
Bob
Brannan (Pre-takeover),
and the Marketing Team for their superb support, which was a major
catalyst and defining moment in the decision to move Scots In London
from an informal social basis to a more solid footing in 2006.
> SCOTSIN developed its first website (www.scotsinlondon.co.uk) in 2006 with invaluable assistance from Typhina Web Design - thanks Will.
> SCOTSIN was formally registered in Scotland as Scots In London Ltd on 16th March 2006 (SC299011).
> SCOTSIN were joined by Maclay Murray
and Spens LLP , one of the leading Scottish legal firms, who signed up as key legal category sponsor in 2006.
SCOTSIN - PROMOTES REGULAR SCOTTISH GATHERINGS
SCOTSIN EXTENDS BEYOND LONDON
> SCOTSIN was initially predominantly focussed around individuals, clubs and societies from London and the home counties in the beginning. > SCOTSIN is now witnessing an increasing growing number of commuters and high-flyers from Edinburgh and Glasgow and other areas north of the border signing up as well as more dynamic and passionate Scots from around the globe.
SCOTSIN PROMOTES SCOTTISH CHARITIES > SCOTSIN (Scots In London) promotes Scottish charities and has close links with ScotsCare, the trading name of The Royal Scottish Corporation. (Image: ScotsCare ).
> ScotsCare is the 403 year old charity for needy Scots living in London. > SCOTSIN also promotes London Scottish Rugby Club and in promotion season 2006/7, Scotsinlondon.com appeared as a sponsor on the right sleeve of the rugby jersey. (Image: London Scottish Rugby Club).
SCOTSIN - PROMOTES SCOTTISH CULTURAL CENTRE AND KEY DATES
SCOTSIN COMMUNICATES VIA EMAIL, WEB AND EVENTS > SCOTSIN uses two distinct communication online and offline channels: 1. SCOTSIN Email Newsletters: Join our fast-growing free mailing list here - offering news and event info. 2. SCOTSIN website: Register for free web access here to gain access to a wealth of great new social and business networking opportunities online. We hope you enjoy the new website and its many new features. 3. SCOTSIN Social and Business Networking Events - regularly attended by 200-400 SCOTSIN.               |
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| Written by SCOTSIN LONDON | |
| Monday, 25 February 2008 |
