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SCOTSIN (Scots In London) is the UK's largest Scottish social and business networking community portal, news and events organisation dedicated to targeting Scots In London, Scots In England and, increasingly, Global and Affinity Scots diaspora.
Please click on the numbered links below to go straight to your relevant area of interest:
> 4.6. ADVERTISING BANNER SIZES
1. SCOTSIN NETWORK INTRODUCTION
Please refer to our About Us page for details.
2. SCOTSIN NETWORK STATISTICS AND DEMOGRAPHICS
2.1. SCOTSIN USERS SUMMARY
> SCOTSIN is visited by a young, affluent audience, keen to keep in touch with Scots, Scotland and all things Scottish.
>SCOTSIN users are media
literate, trend sensitive and dynamic passionate Scots.
> 64% of registered users are male, 36% are female
> 43% of registered users are 30-39 years old, 23% are 18-29 years old
> 66% of registered users are under 40 years old, 34% are over 40 years old
> 90% of registered users are Scottish, 6% are Affinity Scots
> 62% of registered users are interested in Social and Business use, 34% pure Social
> 19% of registered users heard about us via Search Engine, 17% via Word of Mouth
> 54% of registered users joined for News and Events, 27% for Networking
> 78% of registered users joined the London Network, 8% joined Edinburgh network
> 81% of registered users live in England, 17% live in Scotland
> 79% of registered users are ABC1
> 37 years old is the average age of registered users
* Based on 500 RU.
2.2. SCOTSIN USERS DEMOGRAPHICS
Gender
|
|
Response |
|
| |
Male |
64%
|
|
| |
Female
|
36% |
|
| |
|
|
|
Age Range
|
|
Response |
|
| |
|
|
|
| |
30-39 - Cool
|
43%
|
|
| |
18-29 - Fresh
|
23%
|
|
| |
40-49 - Cool Heat |
16% |
|
| |
50-59 - Hot |
12%
|
|
| |
60-69 - Red Hot
|
5% |
|
| |
70+ - White Heat
|
1% |
|
| |
|
|
|
| Scottish? |
|
Response |
|
| |
Scottish
|
90% (5%**) (7%**)
|
|
| |
Affinity Scots*
|
6% |
|
| |
Not Scottish
|
4% |
|
| |
|
|
|
Interest Level?
|
|
Response |
Incl. No Answer |
| |
Social and Business
|
62% |
55% |
| |
Social |
34% |
30% |
| |
Business |
4%
|
3% |
| |
No Answer
|
0%
|
12% |
| |
|
|
|
How did you hear about us?
|
|
Response |
Incl. No Answer |
| |
Search Engine
|
19%
|
21% |
| |
Word of Mouth
|
17% |
19% |
| |
In Person
|
10% |
12% |
| |
Another Website
|
9% |
10%
|
| |
Received Invite
|
5%
|
6%
|
| |
Another Organisation
|
3% |
4% |
| |
Press and Media
|
3% |
3%
|
| |
Phone |
0%
|
0% |
| |
No Answer
|
0% |
33%
|
| |
|
|
|
Reason for Joining?
|
|
Response |
Incl. No Answer
|
| |
News and Events |
54% |
41%
|
| |
Networking |
27% |
20% |
| |
Friends |
14% |
10% |
| |
PR & Marketing |
6% |
4% |
| |
No Answer
|
0% |
25%
|
| |
|
|
|
| Networks |
|
Response
|
Incl. No Answer
|
| |
London
|
78% |
58% |
| |
Edinburgh |
8% |
6% |
| |
Glasgow |
6% |
5% |
| |
Other UK
|
2% |
2% |
| |
International |
2% |
1% |
| |
No Network |
6% |
5% |
| |
No Answer
|
0%
|
25% |
| |
|
|
|
| Country of Residence |
|
Response
|
Incl. No Answer
|
| |
England
|
81% |
57% |
| |
Scotland |
17% |
12% |
| |
Other |
2% |
1% |
| |
No Answer
|
0% |
30% |
| |
|
|
|
|
* Affinity Scots - "people who feel that they have an affinity in some way with Scotland, whether through family links; having previously visited, lived, worked, studied here; or who are members of societies or associations of somekind or another with a Scottish connection, either at home or abroad. This includes the more traditional connectioons through Burns/Caledonian/St Andrew's Societies, regiments, Highland Games as well as sport supporters such as the Tartan Army and 2014 Commonwealth Gales bid, whisky brand ambassadors; Global Scots; Friends of Scotland; alumni from schools and universities." Extract from Homecoming Scotland, Events - Homecoming 2009.
** Born in England
*** Born outside Scotland (incl. England)
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3. SCOTSIN NETWORK CONTENT
> Hundreds of news stories and events listings
> 2,000+ photos in our photo gallery
> 70+ photo gallery albums
> Directory, Forums, Shop, Membership Profiles, Classifieds, Blogs, Email Marketing and other Services.
> SCOTSIN website uses 16 targeted channels:
4. ADVERTISING AND SPONSORSHIP
SCOTSIN has a number of solutions to help advertisers and sponsors reach Scottish professionals working across various industry sectors. Please click on the below links to be taken to the appropriate section:
> 4.6. Advertising Banner Sizes.
4.1. MEMBERSHIP
Please refer to separate Section on Membership.
With hundreds of visitors each day, many of them looking for service providers like you, SCOTSIN is the ideal place to advertise your company, products and services. Support Scots In London by taking advantage of one of the following advertising options:
|
|
CPM
(Cost Per 1000 impressions) |
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Leaderboard - Vertical (Reserved for Sponsors only)
711x90 pixels and appears at the top of the page
|
GBP50 |
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Wide Skyscraper - Vertical
160x600 pixels and appears down the right hand side of the page
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GBP45 |
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Skyscraper - Vertical
120x600 pixels and appears down the right hand side of the page
|
GBP40 |
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Full Banner - Horizontal
468x60 pixels and appears in the main section of the page i.e. column two
|
GBP40 |
|
Half Banner - Horizontal
234x60 pixels and appears in the third column of the page
|
GBP20 |
|
Square Button - Horizontal
125x125 pixels and appears down the right hand side of the page
|
GBP20 |
|
Button - Horizontal
120x90 pixels and appears down the left or right hand side of the page
|
GBP15 |
|
Micro Button - Horizontal
120x60 pixels and appears down the left or right hand side of the page
|
GBP10 |
Our rates are based on a Cost Per Thousand page impressions (CPM) with a minimum spend of GBP200.
Ads are on a "run of site" basis but can be upweighted contextually using keywords or placed on specific pages – please enquire for details. We will agree a start and end date and the number of impressions with you. Please click here for Advertising Technical Specifications.
We send out over 10,000 emails a month with weekly newsletters to over 6,000 subscribers (and we plan to start twice monthly newsletters to targetted Scottish clients in the future).
4.3. EMAIL NEWSLETTER MARKETING
|
Cost per month |
Button in Weekly Newsletter
120 x 60 pixel button and link in our regular updates - 6,000 plus emails sent a week to our subscribers |
GBP450 |
Half Banner in Weekly Newsletter
234x60 pixel half banner and link |
GBP650 |
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Button in twice Monthly 'Client' Newsletter (Coming Soon) - emails sent twice a month to opted in "Scottish client" companies
|
N/A (GBP450 TBC)
|
|
Half Banner in Monthly 'Client' Newsletter (Coming Soon)
234x60 pixel half banner and link
|
GBP650 |
Our recruitment advertising package is the ideal, low cost solution. And, unlike
other jobsites, we offer unlimited job postings for an unlimited time for a fixed monthly fee.
4.4. RECRUITMENT ADVERTISING
|
Cost |
Monthly contract
Pay per month and cancel with just one month’s notice |
GBP399 per month |
Annual contract
Agree a 12 month contract and pay a lower monthly rate |
GBP299 per month |
Full Membership
Ideal for companies - publish news about your company, products and services and advertise job vacancies |
GBP299 per year |
|
Benefits of Recruitment Advertising
|
Recruitment Advertising |
| Unlimited job postings - post as many as you like for a low monthly fee |
Coming soon
|
| Unlimited time - keep your jobs on our site for as long as you decide |
Coming soon
|
| Publish your news - with links back to your site, this is a very effective way to increase your online presence. |
Coming soon |
| PLUS
Full membership of SCOTSIN - join other UK companies listed in our
directory and include 50 words about your company, a logo, up to 30
keywords and inclusion in up to 5 categories (see Membership above for
full list of benefits).
|
Coming soon
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SCOTSIN offers a "Key Category" sponsorship opportunity which "locks out" any competing sponsorship / major advertising. It's a mix of advertising and membership and links/buttons in our regular email newsletters and represents a significant saving on the cost of booking these individually along with providing a whole range of opportunities to get your brand 'front of brain'.
4.5. SPONSORSHIP - "KEY CATEGORY SPONSOR"
|
Rate Card Cost for 3 months |
"Key Category" Package Cost for 3 months |
Advertising
100,000 skyscraper/leaderboard impressions |
GBP2,000 |
Included |
Button in weekly newsletter
120x60 pixel button and link in our regular updates - 6,000 plus emails sent a week to our subscribers |
GBP1,350 |
Included |
| Button in twice monthly 'client' newsletter (Coming soon)
- emails sent twice a month to opted-in 'client' companies |
GBP1,350 |
Included |
| Total package price for 3 months (min) |
GBP4700 |
GBP3950 |
4.6. ADVERTISING BANNER SIZES
Please refer to Advertising Banner Sizes menu tab.
Please refer to our Team page for full details.
Call the SCOTSIN Sales Team on 07748148080
Email us via
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