SCOTSIN - Advertise

Advertise

Written by Scotsin

Saturday, 20 September 2008

SCOTSIN offers great advertising opportunities for businesses keen to connect with Scottish people, Scottish businesses and an audience focussed on Scots and Scotland.

SCOTSIN is the global Scottish Business and People Network connecting Scots around the world across all sectors: SCOTS IN London, Edinburgh, Glasgow, Scotland, England, America, Canada, Australia and around the World; and SCOTS IN Business - Advertising, Arts, Banking, Education, Finance, HR, IT, Media, PR, Recruitment, Sport, Tourism etc.

Please click on the numbered links below to go straight to your relevant area of interest:

1. SCOTSIN NETWORK INTRODUCTION

2. SCOTSIN NETWORK STATISTICS AND DEMOGRAPHICS

    > 2.1. SCOTSIN USERS SUMMARY

    > 2.2. SCOTSIN USERS DEMOGRAPHICS

3. SCOTSIN NETWORK CONTENT

4. ADVERTISING AND SPONSORSHIP

     > 4.1. MEMBERSHIP

     > 4.2. WEBSITE ADVERTISING

     > 4.3. EMAIL NEWSLETTER ADVERTISING

     > 4.4. RECRUITMENT ADVERTISING (COMING SOON)

     > 4.5. SPONSORSHIP

     > 4.6. ADVERTISING BANNER SIZES

5. CLIENTS AND PARTNERS

6. FURTHER INFORMATION

1. SCOTSIN NETWORK INTRODUCTION

Please refer to our About Us page for details.

2. SCOTSIN NETWORK STATISTICS AND DEMOGRAPHICS

2.1. SCOTSIN USERS SUMMARY

>SCOTSIN is visited by Scottish people, Scottish professionals and Scottish businesses - an affluent Scottish audience, keen to keep in touch with Scots, Scottish Business and Scottish People.

>SCOTSIN users are media literate, trend sensitive and dynamic passionate Scots.

> 64% of registered users are male, 36% are female

> 62% of registered users are under 40 years old, 21% are 18-29 years old

> 88% of registered users are Scottish, 7% are Affinity Scots

> 55% of registered users are interested in Social and Business use, 35% pure Business

> 19% of registered users heard about us via Search Engine, 17% via Word of Mouth

> 40% of registered users joined for News and Events, 32% for Networking

> 55% of registered users live in England, 35% live in Scotland

> 79% of registered users are ABC1

> 37 years old is the average age of registered users

* Based on 500 RU.

2.2. SCOTSIN USERS DEMOGRAPHICS (Based on sample of 500)

Gender			2008 Q1	2008 Q2	2008 Q3
	Male		64%	66%	64%
	Female		36%	33%	36%

Age Range			2008 Q1	2008 Q2	2008 Q3
	18-29 - Cool		23%	22%	21%
	30-39 - Cool		43%	42%	41%
	40-49 - Cool Heat		16%	17%	18%
	50-59 - Hot		12%	13%	14%
	60-69 - Red Hot		5%	6%	6%
	70+ - White Heat		1%	0%	0%

Scottish?			2008 Q1	2008 Q2	2008 Q3
	Scottish	(5%) (7%)	90%	89%	88%
	Affinity Scots*		6%	6%	7%
	Not Scottish		4%	5%	5%

Interest Level?		including no answer	2008 Q1	2008 Q2	2008 Q3
	Social and Business	55%	62%	60%	55%
	Business	3%	4%	15%	35%
	Social	30%	34%	25%	10%
	Other	7%	0%	0%	0%

How did you hear about us?		including no answer	2008 Q1	2008 Q2	2008 Q3
	Search Engine	21%	19%
	Word of Mouth	19%	17%
	In Person	12%	10%
	Another Website	10%	9%
	Received Invite	6%	5%
	Another Organisation	4%	3%
	Press and Media	3%	3%
	Phone	0%	0%
	No Answer	33%	0%

Reason for Joining?		including no answer	2008 Q1	2008 Q2	2008 Q3
	News and Events	41%	54%	49%	40%
	Networking	20%	27%	29%	32%
	Friends	10%	14%	10%	4%
	PR & Marketing	4%	6%	12%	24%
	No Answer	25%	0%	0%	0%

Networks		including no answer	2008 Q1	2008 Q2	2008 Q3
	London	58%	78%
	Edinburgh	6%	8%
	Glasgow	5%	6%
	Other UK	2%	2%
	International	1%	2%
	No Network	5%	6%
	No Answer	25%	0%

Country of Residence		including no answer	2008 Q1	2008 Q2	2008 Q3
	England	57%	81%	75%	55%
	Scotland	12%	17%	20%	35%
	America	0%	0%	1%	4%
	Other	1%	2%	4%	6%
	No Answer	30%	0%	0%	0%

* Affinity Scots - "people who feel that they have an affinity in some way with Scotland, whether through family links; having previously visited, lived, worked, studied here; or who are members of societies or associations of somekind or another with a Scottish connection, either at home or abroad. This includes the more traditional connectioons through Burns/Caledonian/St Andrew's Societies, regiments, Highland Games as well as sport supporters such as the Tartan Army and 2014 Commonwealth Gales bid, whisky brand ambassadors; Global Scots; Friends of Scotland; alumni from schools and universities." Extract from Homecoming Scotland, Events - Homecoming 2009.

** Born in England

*** Born outside Scotland (incl. England)

3. SCOTSIN NETWORK CONTENT

> Hundreds of news stories and events listings

> 2,000+ photos in our photo gallery

> 70+ photo gallery albums

> Directory, Forums, Shop, Membership Profiles, Classifieds, Blogs, Email Marketing and other Services.

> SCOTSIN website uses 16 targeted channels:

4. ADVERTISING AND SPONSORSHIP

SCOTSIN has a number of solutions to help advertisers and sponsors reach Scottish professionals working across various industry sectors. Please click on the below links to be taken to the appropriate section:

> 4.1. Membership

> 4.2. Website Advertising

> 4.3. Email Newsletter Advertising

> 4.4. Recruitment Advertising (coming soon)

> 4.5. Sponsorship

> 4.6. Advertising Banner Sizes.

4.1. MEMBERSHIP

Please refer to separate Section on Membership.

With thousands of Scots visitors, many of them looking for service providers like you, SCOTSIN is the ideal place to advertise your company, products and services. Support Scots In London by taking advantage of one of the following advertising options:

4.2. WEBSITE ADVERTISING	CPM (Cost Per 1000 impressions)
Leaderboard - Vertical (Reserved for Sponsors only) 711x90 pixels and appears at the top of the page	GBP50
Wide Skyscraper - Vertical 160x600 pixels and appears down the right hand side of the page	GBP45
Skyscraper - Vertical 120x600 pixels and appears down the right hand side of the page	GBP40
Full Banner - Horizontal 468x60 pixels and appears in the main section of the page i.e. column two	GBP40
Half Banner - Horizontal 234x60 pixels and appears in the third column of the page	GBP20

Our rates are based on a Cost Per Thousand page impressions (CPM).

Ads are on a "run of site" basis but can be upweighted contextually using keywords or placed on specific pages – please enquire for details. We will agree a start and end date and the number of impressions with you. Please click here for Advertising Technical Specifications.

We send out over 6,000 emails a month to our subscribers.

4.3. EMAIL NEWSLETTER MARKETING	Cost per month
Button in Newsletter 234x60 pixel half banner and link in our regular email updates	GBP450
Half Banner in Newsletter 234x60 pixel half banner and link	GBP650

Our recruitment advertising package is the ideal, low cost solution. And, unlike other jobsites, we offer unlimited job postings for an unlimited time for a fixed monthly fee.

4.4. RECRUITMENT ADVERTISING	Cost
Monthly contract Pay per month and cancel with just one month’s notice	GBP399 per month
Annual contract Agree a 12 month contract and pay a lower monthly rate	GBP299 per month
Full Membership Ideal for companies - publish news about your company, products and services and advertise job vacancies	GBP299 per year

Benefits of Recruitment Advertising	Recruitment Advertising
Unlimited job postings - post as many as you like for a low monthly fee	Coming soon
Unlimited time - keep your jobs on our site for as long as you decide	Coming soon
Publish your news - with links back to your site, this is a very effective way to increase your online presence.	Coming soon
PLUS Full membership of SCOTSIN - join other UK companies listed in our directory and include 50 words about your company, a logo, up to 30 keywords and inclusion in up to 5 categories (see Membership above for full list of benefits).	Coming soon

SCOTSIN offers a "Key Category" sponsorship opportunity which "locks out" any competing sponsorship / major advertising. It's a mix of advertising and membership and links/buttons in our regular email newsletters and represents a significant saving on the cost of booking these individually along with providing a whole range of opportunities to get your brand 'front of brain'.

4.5. SPONSORSHIP - "KEY CATEGORY SPONSOR"	Rate Card Cost for 3 months	"Key Category" Package Cost for 3 months
Advertising 100,000 skyscraper/leaderboard impressions	GBP2,000	Included
Button in Newsletter 234x60 pixel button and link in our regular updates - 6,000 plus emails sent to our subscribers	GBP1,350	Included
Total package price for 3 months (min)	GBP3,350	GBP2,950